Good Storytelling Matters.
Let me tell you about storytelling. Whether you’re pitching to a client or presenting at a board meeting, or telling your brand story on-line, you have to engage your audience because the audience, the board, the market, we learn, remember and participate better when the story gets our attention and retains our attention.
The fact that good story telling helps us sell our brand message or present to a client is not surprising. After all, human beings are wired for good stories.
Tell a good tale and the story will immerse the audience as if the story was part of them. Stories make us experience information, as opposed to just consuming it.
Tell your brand story or sell your pitch right and you can get a potential client to believe in your story just as strongly as you do.
The thing is, we know stories work, after all humans have been telling stories for thousands of years, from ancient cave paintings to enthralling stories about our journey along a road least taken or down a rabbit hole.
Now don’t go thinking that your product or service is just a product or service and nothing more. Not at all. To find out more sit back and enjoy our video.
